How To Add Someone As A Manager On Google Business Profile

Sometimes you may need to grant someone access to your Google Business Profile. This could include team members, marketing agencies, business partners, virtual assistants, or Google Business Profile specialists helping manage your profile.

Below is a quick walkthrough showing how to add someone as a manager.

Understanding Google Business Profile Roles

Before adding someone, it helps to understand the three access levels Google offers. A profile can have multiple owners but only one primary owner. Owners have full control, including adding or removing users and deleting the profile, and the primary owner can transfer primary ownership to another user, following Google’s primary ownership transfer steps. A Manager can edit business information, respond to reviews, and manage posts, but cannot add or remove users or remove the profile. Google’s owner and manager access guidance details these permissions. For most agencies or employees, Manager access is the appropriate level to assign, using their individual Google account rather than a shared password.

The 7-Day Waiting Period

An invited user can accept access and become an owner or manager immediately, so routine profile work is not completely locked for seven days. During their first seven days, new owners and managers cannot delete or undelete the profile, remove another owner or manager, or transfer primary ownership. Those sensitive actions become available after the waiting period.

Common Issues When Adding a Manager

If the invited person does not receive the email, ask them to check their spam folder or confirm they are checking the correct Google account inbox. If the profile does not appear when selecting a business after sign-in, verify that you are logged into the account that has Owner access. Manager access does not allow adding other users. If you have lost access to the account that owns the profile, ownership recovery may be needed before a new manager can be added.

When to Review Your Profile Access

It is good practice to periodically review who has access to your Google Business Profile. Former employees, past agencies, or outdated accounts with Owner or Manager access can create security and management risks. Removing access from users who no longer need it keeps your profile secure and reduces the chance of unauthorized changes. If your profile has been impacted by an access issue, our ownership and access support can help.